Privacy Policy

Leaffilter Racing Privacy Policy

This privacy statement applies to websites and services of LeafFilter Racing (“LeafFilter North, Inc.”) that collect data and display these terms. It does not apply to those LeafFilter North., Inc. sites, services, and products that do not display or link to this statement or that have their own privacy statements.

Please read the LeafFilter Racing Online Privacy Statement below for further details about particular LeafFilter North, Inc. sites and services you use.


Collection of Your Personal Information
We collect information as part of the operation of our Websites and services.

  • Service Quality Monitoring. Some Web site transactions may require a customer to telephone LeafFilter North, Inc., or LeafFilter North, Inc. to call the customer. LeafFilter North, Inc. will not contact you by telephone without your prior consent, except to confirm an order placed online and/or to inform a customer of the status of such order. Customer should be aware that it is LeafFilter North, Inc.’s practice to monitor, and in some cases record such calls for staff training or quality assurance purposes.
  • In order to access some LeafFilter North, Inc. services, you will be asked to sign in with an email address or username and password. Functionality on LeafFilter North, Inc. websites may utilize third-party login tools such as Facebook, Google, Yahoo or AOL. In the event a third-party login is used please refer to that website’s privacy policy and/or their terms of service to understand how they safeguard your information.
  • We collect additional information about your interaction with LeafFilter North, Inc. sites and services without identifying you as an individual. For example, we receive certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring Web site addresses. We also use Web site analytics tools on our sites to retrieve information from your browser, including the site you came from, the search engine(s) and the keywords you used to find our site, the pages you view within our site, your browser add-ons, and your browser’s width and height.
  • Information from Children. LeafFilter North, Inc. does not sell products or services for purchase by children, and will not collect or post information from a child under the age of 18 without the involvement of a parent or guardian. LeafFilter North, Inc. does not use personally identifying information collected from children for marketing or promotional purposes, and does not disclose such information to any third party for any purpose whatsoever.
  • We use technologies, such as cookies and web beacons (described below), to collect information about the pages you view, the links you click and other actions you take on our sites and services.
  • Links to Other Web Sites. LeafFilter North, Inc.’s website may contain links to other websites. LeafFilter North, Inc. is not responsible for the privacy practices or the content of those other websites.
  • We also deliver advertisements (see the Display of Advertising section below) and provide Web site analytics tools on non-LeafFilter North, Inc. sites and services, and we collect information about page views on these third party sites as well.

When you receive newsletters or promotional e-mail from LeafFilter Racing we may use web beacons (described below), customized links or similar technologies to determine whether the e-mail has been opened and which links you click in order to provide you more focused e-mail communications or other information.

In order to offer you a more consistent and personalized experience in your interactions with LeafFilter North, Inc., information collected through one LeafFilter North, Inc. service may be combined with information obtained through other LeafFilter North, Inc., services. We may also supplement the information we collect with information obtained from other companies. For example, we may use services from other companies that enable us to derive a general geographic area based on your IP address in order to customize certain services to your geographic area.

Use of Your Personal Information

LeafFilter North, Inc., collects and uses your personal information to operate and improve its sites and services. These uses include providing you with more effective customer service; making the sites or services easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our products, services and technologies; and displaying content and advertising that are customized to your interests and preferences.  LeafFilter North, Inc. also processes billing and business requests related to LeafFilter North, Inc. Website participation.

We also use your personal information to communicate with you. We may send certain mandatory service communications such as welcome letters, billing reminders, information on technical service issues, and security announcements. You can opt-out from receiving newsletters or promotional e-mail anytime by following the steps as described in the respective newsletter or promotional e-mail.

LeafFilter North, Inc. reserves the right to provide customer with information about LeafFilter North, Inc.’s website, LeafFilter North, Inc. products and services, and related information in which customer has indicated an interest.

Personal information collected on LeafFilter North, Inc. sites and services may be stored and processed in the United States or any other country in which LeafFilter North, Inc., or its affiliates, subsidiaries or service providers maintain facilities.

Sharing of Your Personal Information

Except as described in this statement, we will not disclose your personal information outside of LeafFilter North, Inc. and its controlled subsidiaries and affiliates without your consent.

Within Corporate Organization. LeafFilter North, Inc. may share your personal information within its corporate organization.

Mergers and Acquisitions. Circumstances may arise where for business reasons, LeafFilter North, Inc. decides to sell, buy, merge or otherwise reorganize its businesses in the United States or some other country. Such a transaction may involve the disclosure of personal identifying information to prospective or actual purchasers, and/or receiving such information from sellers. It is LeafFilter North, Inc.’s practice to seek appropriate protection for information in these types of transactions.

Agents. LeafFilter North, Inc. employs or engages other companies and individuals to perform business functions on behalf of LeafFilter North, Inc. These persons are provided with personal identifying information required to perform their functions, but are prohibited by contract from using the information for other purposes. These persons engage in a variety of functions which include, but are not limited to, fulfilling orders, delivering packages, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer services.

Affiliated Businesses. LeafFilter North, Inc. works closely with affiliated businesses, including, but not limited to, its sponsors.  Customer information related to a transaction with an affiliated business is shared with that affiliated business.

LeafFilter North, Inc., occasionally hires other companies (vendor) to provide limited services on our behalf, such as handling the processing and delivery of mailings, providing customer support, hosting websites, processing transactions, or performing statistical analysis of our services. Those service providers will be permitted to obtain only the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose than for delivering the service to LeafFilter North, Inc., in accordance with LeafFilter North, Inc.’s instructions and policies.

Stored Information Uses. LeafFilter North, Inc. stores and retains the information provided by customer OR the information entered on the LeafFilter Racing website. This information is used to compile a customer’s purchase history in order to enable LeafFilter North, Inc. to recommend products, services, or special offers that would be of interest to a customer. OR Stored information is used by LeafFilter North, Inc. or its agents to support customer interaction with the LeafFitler Racing website; to deliver customer purchases; and/or to contact customer again about other LeafFilter North, Inc. services and products.

Online Advertising. Some companies that help LeafFilter North, Inc. deliver interactive on-line advertising, such as banner ads, may collect and use information about LeafFilter North, Inc.’s customers to help LeafFilter North, Inc. better understand the types of advertising or promotions that are most appealing to its customers. After it is collected the information is aggregated so it is not identifiable to a specific individual.

Disclosure to Governmental Authorities. Under certain circumstances, personal information may be subject to disclosure pursuant to a judicial or other government subpoenas, warrants or orders.

Communication Preferences
You can stop the delivery of future promotional e-mail from LeafFilter sites and services by following the specific instructions in the e-mail you receive.

Security of Your Personal Information
LeafFilter is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information we collect on computer systems with limited access, which are located in controlled facilities. When/if we transmit highly confidential information (such as a credit card number or password) over the Internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

If a password is used to help protect your accounts and personal information, it is your responsibility to keep your password confidential. Do not share this information with anyone. If you are sharing a computer with anyone you should always log out before leaving a site or service to protect access to your information from subsequent users.


Use of Cookies
Most LeafFilter North, Inc. Web sites use “cookies,” which are small text files placed on your hard disk by a Web server. Cookies contain information that can later be read by a Web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content and targeted advertising on your later visits to these sites.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

Use of Web Beacons
LeafFilter Racing Web pages may contain electronic images known as Web beacons – sometimes called single-pixel gifs – that may be used to assist in delivering cookies on our sites and allow us to count users who have visited those pages and to deliver co-branded services. We may include Web beacons in promotional e-mail messages or our newsletters in order to determine whether messages have been opened and acted upon.

LeafFilter North, Inc. may also employ Web beacons from third parties in order to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other operations of our sites. We prohibit Web beacons on our sites from being used by third parties to collect or access your personal information.

Finally, we may work with other companies that advertise on LeafFilter sites to place Web beacons on their sites in order to allow us to develop statistics on how often clicking on an advertisement on a LeafFilter site results in a purchase or other action on the advertiser’s site.

No Tracking of Personal Information

LeafFilter North, Inc.’s website(s) are not set up to track, collect or distribute personal information not entered by visitors. Through web site access logs LeafFilter North, Inc. does collect clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying site usage data, such as the number of hits and visits to our sites. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties.

Collection of Non-Identifiable Information.

LeafFilter North, Inc. may collect non-identifiable information from user visits to the LeafFilter North, Inc. website(s) in order to provide better customer service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on LeafFilter North, Inc. website(s); website and system administration; user analysis; and business decision making. Such information is sometimes known as “clickstream data.” LeafFilter North, Inc. or its contractors may use this data to analyze trends and statistics.

Information Security

Commitment to Online Security. LeafFilter North, Inc. employs physical, electronic and managerial procedures to safeguard the security and integrity of personal information. Personal information is accessible only by staff designated to handle online requests or complaints. LeafFilter North, Inc. agents and contractors with access to personal information on the LeafFilter North, Inc. website(s) are also bound to adhere to LeafFilter North, Inc. security standards.

No Liability for Acts of Third Parties. LeafFilter North, Inc. will exercise all reasonable efforts to safeguard the confidentiality of customer personal information. However, transmissions protected by industry standard security technology and implemented by human beings cannot be made absolutely secure. Consequently, LeafFilter North, Inc. shall not be liable for unauthorized disclosure of personal information due to no fault of LeafFilter North, Inc. including, but not limited to, errors in transmission and unauthorized acts of third parties.

Changes to This Privacy Statement
We will occasionally update this privacy statement to reflect changes in our services and customer feedback. LeafFilter North, Inc. reserves the right to [change OR update] its privacy policy statement at any time.  When we post changes to this Statement, we will revise the “last updated” date at the top of this statement. If there are material changes to this statement or in how LeafFilter North, Inc. will use your personal information, we will notify you either by prominently posting a notice of such changes prior to implementing the change or by directly sending you a notification. We encourage you to periodically review this statement to be informed of how LeafFilter is protecting your information.

How to Contact Us:
LeafFilter North, Inc.
1595 Georgetown Road
Hudson, Ohio 44236


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